If you are like most business owners, you are always looking for ways to improve your SEO or search engine optimization Kansas City. And if you are not already using internal linking, now is the time to start!
Digital marketers understand that internal linking can help to improve your website’s search engine ranking, and it is a simple way to boost your traffic. But what are the specific things you need to know in order to get the most out of your internal linking strategy?
In this expert guide, we will give you five tips for using internal linking effectively in your strategy with an SEO agency.
1. Use Anchor Text for Internal Links
One of the most important things to keep in mind when using internal linking is to use anchor text. Anchor text is the clickable text that is hyperlinked to another page on your website.
When you are creating your anchor text, be sure to use keywords that are relevant to the page you are linking to. SEO Services Company Seattle shared that this will help improve your website’s SEO by giving search engines more information about the topic of the linked page.
2. Link Relevant Pages Together
When you are linking pages together, it is important to make sure that the pages are relevant to each other. For example, if you have a page about digital marketing, you would want to link to other pages on your website that are also about digital marketing.
Linking relevant pages together will help improve the user experience on your website, as well as improve your website’s SEO.
3. Use Internal Links to Promote New Content
If you have published new content on your website, be sure to use internal links to promote it! This is a great way to get more eyes on your new content and improve its chances of ranking high in search engines.
When you are linking to new content, be sure to use anchor text that is relevant to the topic of the new page. Cheapowriters shared that if you have a blog post about social media marketing, you would want to use anchor text like “social media marketing tips” or “how to improve your social media marketing.”
4. Create a Hierarchy of Links
When you are creating internal links, it is important to create a hierarchy of links. This means that you should link to your most important pages first, and then link to less important pages from there.
For example, if you have a page about digital marketing, you would want to link to other pages on your website that are also about digital marketing. But you would also want to link to less important pages like your contact page or your About Us page.
5. Use Nofollow Tags for Internal Links
If you are using internal linking for SEO purposes, it is important to use nofollow tags. A nofollow tag is an HTML tag that tells search engines not to follow a specific link.
Nofollow tags are important for internal linking because they help you control which links search engines crawl and index. By using nofollow tags, you can make sure that only the most important links on your website are being followed by search engines.
Internal linking is an important part of your SEO strategy and, when done correctly, can have a big impact on your website’s search engine rankings. These five tips will help you get started with internal linking for SEO – but do not forget to keep learning and experimenting in order to find what works best for your website.
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